Guides
Straight answers to the questions worth asking before you buy — no spin.

6 min read
Across a dinner table, almost nobody can tell them apart — including, on a bad day, the jeweler. Here's the honest breakdown.
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4 min read
They're both grown in a lab, so why does one cost five times more? Here's what you're actually paying for — and what you're not.
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4 min read
Spoiler: the 'three months' salary' rule was invented by a diamond ad agency in 1938. Here's a saner way to think about it.
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2 min read
It's not glass, it's not cubic zirconia, and it's definitely not a 'fake diamond.' Here's what moissanite really is.
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3 min read
Both pass for a diamond on day one. The difference shows up around year three — here's what to know before you buy.
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2 min read
If your moissanite looks a little flat, it's almost never the stone — it's a film of soap and lotion. Two minutes fixes it.
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2 min read
All you need is a strip of paper, a ruler, and sixty seconds. Here's the no-kit way to nail your ring size — even for a surprise.
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2 min read
Most moissanite content acts like men don't wear rings. They do — and moissanite might be the smartest stone for the job. Here's why.
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4 min read
It's gorgeous and a fraction of the price — so what's the catch? Here's the honest pros-and-cons before you decide.
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4 min read
If your moissanite came with a GRA certificate, here's exactly what it means — and how to confirm your stone is genuine.
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2 min read
Forget the flash mob. The best proposals are simple, personal, and don't give you a heart attack in the planning. Here's how.
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2 min read
A one-carat moissanite is a few hundred dollars. The same-looking diamond can be twenty times that. Here's the real breakdown.
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2 min read
D-color, VVS, GRA — the grading shorthand decoded, so you know exactly what makes a moissanite good (and what you're paying for).
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6 min read
Everything the jewelry counter won't tell you, in the order you actually need it — budget, stone, setting, size, done.
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2 min read
Both skip the diamond price tag, but one sparkles like crazy and one stays subtle. Here's how to pick between them.
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2 min read
Jewelry is the gift everyone loves and nobody knows how to buy. Here's the cheat sheet, by occasion.
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4 min read
It came from a meteor, it out-sparkles a diamond, and it costs a tenth as much. Here's what moissanite actually is.
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3 min read
Short answer: no. Moissanite isn't a diamond, a fake diamond, or a lab diamond — it's its own stone. Here's what that actually means.
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3 min read
Yes, it passes the common tester — which surprises a lot of people. Here's exactly why, and which test actually tells them apart.
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